Amazon opens its first ever hair salon to trial cutting-edge technology

Amazon is branching out into hair styling with the launch of the net retail large’s first-ever salon in London.

The Amazon Salon, introduced in a blog post on Tuesday, might be set over two flooring of a 1,500 sq. foot constructing in Spitalfields in London’s East Finish, and can supply conventional companies together with cuts and blow dries when it opens to the general public within the coming weeks.

However it would additionally showcase new merchandise and the newest trade expertise.

This contains augmented actuality expertise, which permits prospects to experiment with totally different digital hair colours, in addition to “point-and-learn” expertise the place prospects can level at merchandise on show and be taught extra about them on a display. To order an merchandise, prospects can scan a QR code which directs them to the procuring web page.

Learn: Amazon picks London for first checkout-free physical store outside the U.S.

The information comes simply weeks after Amazon picked London to open its first ever bodily retailer exterior the U.S., because it appears to be like to seize a slice of shopper spend on groceries. It has since opened two different Amazon Recent shops within the capital.

However Amazon AMZN, -1.10% mentioned the London hair salon might be “an experiential venue the place we showcase new merchandise and expertise,” and that there aren’t any present plans to open some other Amazon Salon areas.

“Now we have designed this salon for patrons to come back and expertise a few of the greatest expertise, haircare merchandise and stylists within the trade,” mentioned John Boumphrey, U.Okay. nation supervisor for Amazon. “We wish this distinctive venue to carry us one step nearer to prospects, and it is going to be a spot the place we will collaborate with the trade and check new applied sciences.”

Haircare and styling companies might be supplied by Elena Lavagni, who owns the Neville Hair & Magnificence salon in London. Amazon didn’t disclose particulars on pricing.

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